Amazon is one of the biggest businesses in the world, so that it has strict rules about what affiliates can or cannot do. We present 6 biggest mistakes that Amazon marketers make that reduce their sales or even get banned.
1. Only selling — not helping
The job as an affiliate is not only to sell. People want to hear from other people if it is worth to buy the product or not. So, to fill your page with loads of words and links that are screaming “BUY THIS!” is not the best idea as it can look at the first glimpse.
All reviews should be a real feedbacks from people who don’t want only to earn money. So, when we talk more like a non-profit writer rather than a salesman, people will buy more and come back for advice on other products in the future.
2. Not including a disclosure
Everybody who use on their websites affiliate links for selling products on Amazon must put an affiliate disclosure. If you’re caught without it you can lose your account and all the earnings you made over the last 90 days.
Simply add the following to your website. Don’t forget a link to it in the header or footer:
[website name] is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
3. Not testing everything
Whenever you want to review on your website, you should put yourself in the shoes of a potential customer and to try honestly all items you are promoting. Nothing breaks a reader’s trust more than being led to an advert that will blow up their inbox.
4. Listing prices
While exposing prices of promoted items on your webpage you can be banned from Amazon. This rule was set up because all products on Amazon are changing all the time as well as their prices. Listing one price on your website and being shown another on Amazon ruin the visitor’s experience with this platform.
Instead of putting the price of your item, you can segment your products by price range. For example:
Budget — €
Mid-range — € €
High-range — € € €
5. Working blindly
When you make a sale, you want to know where the sale came from. This let you know which pages are worth to “grow.” Knowing where and how you made that commission is what makes you a better marketer and lets you grow your campaigns.
For creating a unique tracking ID for an Amazon link you need to log into your Amazon affiliate dashboard, click “Account Settings” at the top on the right and click “Manage Tracking IDs”. You can learn more about using Amazon’s Tracking IDs here.
6. Comparing works better
For selling affiliate products online the best tactic is to compare it with other similar products. When people are ready to buy a physical product, they tend to have their options narrowed down to 2-4 and need help making the choice that is best for them. Comparison web pages are not only helpful and likeable for customers, they are also very profitable for you.
7. Put the publish date
Most articles you are creating for your Amazon website don’t need to have the publishing date. If you reviewed a product in 2012 and the internet user finds it in 2017, most likely that they will leave your web page looking for a fresher content. By removing the date of your post you can make your content appear “new” longer.
8. Post only a short content
If you will create dozens of reviews all 300-500 words in length, you will be wasting your time. Studies have shown that long-form content ranks better in Google.
While writing texts about Amazon products with so much content online, creating short-form reviews won’t get ranked high enough online. What to do? You need research keywords and long-tail phrases to target people who maybe want to buy the item.
9. Putting Amazon trademarks in your domain
Did you know that you cannot mention any Amazon trademarks in your website domain? For example, if you were promoting your website cannot be called:
If you do this, soon you will get banned. However, you can put Amazon in the slug of your domain:
Moreover, avoid to use the Amazon logo in your website logo or any other related material.
10. Try to trick people
Probably, you have seen this before while in forum a person publishes a post complaining that they can’t make any dollar online, however in their signature line they have something like: “I Made 10 Million Dollars Online…” And of course, it is followed by their affiliate link. However, if you’re new and you want to promote products in the “Make Money Online” arena, don’t try to trick people! You will destroy your reputation.